The Best Way to Market Your Practice in 2015

Marketing Your Functional Medicine Practice Marketing is not about having only one way to attract new patients.  Having only one way ensures failure.   Marketing is about having multiple “poles” in the water at all times, so that you have a diverse system to generate new prospective patients into your Functional Medicine Practice.  The problem is,…

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Transitioning To a Functional Medicine Practice

2015 is here.  That means more government influence into health care is on its way.  Are you planning on transitioning away from your practice dependence on insurance re-reimbursement?  Because if you are not, expect a pay cut, expect more oversight, audits, paperwork, red tape, frustration, and a higher overhead cost. The Tough Questions If you…

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Spending More on Marketing Is Not the Key to Practice Success

More Marketing Dollars Equals More Patients Contrary to what you may think, the secret to attracting more patients into functional medicine practice is not MORE marketing. More marketing = more leads and potential patients… …and that’s assuming that your marketing works. But that doesn’t mean that those patient leads are going to become compliant paying…

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8 Qualities of the Most Successful Functional Medicine Clinics

What Traits Should Your Practice Have? When doctors come to the annual Functional Medicine Success Summit or one of my Mastermind events, all of them want to get up close and personal with the most successful earners in the room. They want to know how they’ve managed to achieve such phenomenal success. So in order…

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6 Pillars of Functional Medicine Success

Sales can be one of the scariest and most anxiety provoking aspects of being a functional medicine doctor. The motivation to want to help people improve the quality of their health doesn’t stem from a desire to get rich, but all too frequently doctors associate making money with guilt. It’s safe to assume that sales…

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Grow Your Practice and Increase Patient Satisfaction

Using FAQ’s Helps Your Patients and Your Bottom Line We all get asked the same questions day in and day out in the clinic… “Hey Doc, I feel like I am coming down with something. Do you have anything I can take to boost my immune system?” or… “Hey Doc, I am having trouble sleeping…

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Functional Medicine facebook marketing 101

New Patients With Facebook Facebook is an excellent tool to drive tons of traffic to your practice.  If you haven’t started taking advantage of this social media platform, listen to the audio below and start implementing.  Several of my coaching clients have implemented these strategies and are driving new patients into their office non stop.…

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Breaking All The Rules

As far as I can remember I’ve never been conventional or ordinary… …I’ve always done things differently, thought differently, and found myself doing the opposite of what the masses were doing. It’s probably something I learned while in the Air Force.  You see, in the military, we are often times told to do things without…

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Good Functional Medicine Doctors are Leaders.

Are You a Functional Medicine Leader? I recently received an email from a friend, Derek Wahler.  He put together the list below as a result of listening to an interview with Simon Sinek.  Simon has worked with top CEO’s and military officials with a focus on organizational and leadership skills.  The reason I am presenting…

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#1 Long Term Practice Building Growth Strategy

The number one thing you can do in your functional medicine practice to accelerate your long term growth in new patients AND to convert your existing “non functional medicine patients” into FM patients is to showcase your success cases through testimonials. I can’t stress this enough; demonstration of proof (video, audio, and written testimonials), before…

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