Grow Your Funtional Medicine Practice

Starting a functional medicine practice can be overwhelming if you’re not prepared and organized. You’ve got a lot to consider. What kind of corporation should you have? What’s the best niche to focus on? What types of marketing systems should you have in place? What lab tests, supplements, etc should I use? What patient intake…

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Useful Functional Medicine Diagrams

Patient Education One of the most important components to FM success is having patients who understand the treatment plan.  An educated patients is a compliant patient, and most doctors simply don’t take the time to do this.  One of the most helpful tools you can use to educate your patients is the visual diagram.  Here…

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Are you the same?

Clinic Diversity Much like genetic diversity is important for the survival of our species, clinic diversity is important for your functional medicine practice.  If you are doing exactly the same thing as every one else, then every one else will be your competition.  If you are doing the exact same thing every day, in your…

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The problem with many Functional Medicine Websites

No one is going to come to your website and buy a spend hundreds of dollars on testing and products.  Health consumers typically don’t work that way.  That doesn’t mean you can’t offer products off of your website.  Supplements and information products are great low cost ways to introduce people to you and your services,…

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Email 101 For Functional Medicine Success

Should Email Campaigns Be Part of Your Marketing Strategy? Yes.  They should be.  If you are not emailing your patients and potential patients, you are missing out on huge practice benefits: Patient education through email builds loyalty Email creates passive income Email converts prospective patients into actual paying patients Email maintains communication and helps build…

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Generating Functional Medicine Referrals

There Are Many Forms of Advertising So many doctors spend thousands and thousands of dollars on advertising their functional medicine practices in the yellow pages, newspaper, magazines, and other forms of traditional media.  This form of advertising is often times a big risk.  Some ads work well, and some ads don’t work well at all.…

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Cash Vs. Insurance Model of Functional Medicine

The question of insurance vs. cash practice is one that comes up on a regular basis.  Many offices find themselves wanting to convert to a cash pay only practice, but fear there may be a loss of business. I would simply ask you to look at your numbers and analyze whether you find yourself working…

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Is Functional Medicine Going Mainstream?

Paradigm Shift in Healthcare is Eminent It is no mystery that functional medicine popularity is on the rise.  With the ability to use the internet, health care consumers are far more educated about their health care options that they have ever been.  I should also point out that consumer satisfaction for doctors visits is at…

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Are You Guilty of This FM Practice Mistake?

The one thing that bothers me most about doctors practicing functional medicine is when they, in poor judgment, decide to compete on price.  They are committing – Professional Suicide while simultaneously bringing a bad name to functional medicine! Often times the ill logic is accompanied by statements like…  “there are other functional medicine doctors within…

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You Front Desk Is You Customer Service Window

Patient Care is A Priority in any Functional Medicine Practice A front desk manager is the main hub which all activities go through and an integral part of the patient’s experience in a functional medicine clinic. This individual must be a “jack of all trades” –  the public relations, the traffic control, the information, and…

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